JcPenney has announced their largest brand introduction in companies history. The sensual intimate apparal for the modern lifestlye woman will offer hidden comfort and support with the feel of luxury.
This item will be the centerpiece of the lingerie department. JcPenney will create a boutique feel in the department. The Ambrielle collection will include three sub-brands: Smooth Revolution (offering innovative modern comfort and smooth support); Mystique (featuring indulgent, luxurious comfort with body enhancement); and Essentials (understated while providing natural support and a comfortable fit). Matching panties, featuring new fabric with lasting wear and cool comfort, will be available for every bra.
Myron E. (Mike) Ullman III, chairman and chief executive officer, said, "Ambrielle offers our modern lifestyle customer the fashion and quality she would find in a specialty store, but at a much smarter price. It represents our focus of listening intently to what our customers want and then offering them lingerie indulgences in an environment that is both easy and exciting. In our redesigned intimate apparel departments, our customers will find what they need, with the help of knowledgeable salespeople, offering merchandise in the widest ranges of sizes and selection available."
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